Tag Archives: toni-braxton

Today an unknown artist can post a snippet of a song on TikTok on a Friday and be famous 48 hours later. But in the 1990s, building that type of name recognition often took years. After a 60-date arena tour as a backup vocalist for Ginuwine and Aaliyah in 1997, …

Last year, the singer-songwriter Cavetown, who has amassed a small but fervent following releasing frank, hushed guitar pop, signed a deal with Sire Records. In the weeks leading up to his major-label debut, he had developed a detailed rollout plan. “We had pop-ups planned in New York, Philly, and London,” …