Tag Archives: 2021-future-25

This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here. In 2017, Jon Tanners, a music manager and former music journalist who held various A&R and marketing jobs at record labels, …

Not long ago, Fortnite was merely a popular video game. In 2020 — after hosting Travis Scott’s record-breaking “Astronomical” in-game virtual concert, which drew 12 million fans and catapulted his new single “The Scotts” to a Number One debut — it became an unexpected champion of the music industry. Fortnite …